When Upstream Brewing Company opened its first location in Omaha’s Old Market in 1996, it was the city’s only brewpub. Twenty years and a West O location later, Upstream had successfully remained a cornerstone of the area’s dining & drinking scene. It had also remained resolutely planted in the digital landscape of the mid-aughts with a site that was no longer up to current usability, functionality or tonality standards. So we redid it. A new look, a sharpened tone of voice, built-in responsiveness and a lack of forced PDF menu downloading now combine to make Upstream’s digital living space as welcoming as their dining rooms.