Zip Hinge
Sometimes, innovation wallows in the gutter. Or, in this case, in a gutter hinge. Webster named, branded and helped launch Zip Hinge. It resonated with test audiences as both an apt description of the product’s easy installation, and of its user friendliness. Now, with thousands of units sold, the name and subsequent branding – including the website featured here – prove that opportunity can be found in the unlikeliest of places.
