Helping the industry leader look the part.
Founded in 1991, Telecom Brokerage, Inc. had grown to become the nation’s foremost telecom brokerage with headquarters in Chicago. But as their empire grew, their branding and advertising failed to keep pace. Which began to be a hindrance in attracting new partners, new clients and new revenue streams.
We went back to basics and took the client through our complete branding process, creating a platform, position and voice from which to build. From there flowed a subtle name change to TBI, a bolder logo and tag line, and a contemporary website designed to be a sales tool on the front end and a customer service gateway on the back. In short, the brand is now as modern as the technology services it offers.