ON Brand Conference
Omaha is a vibrant midwestern city filled with Fortune 500 companies, tech start-ups, a great indie music scene and thriving economy. But one area it was lacking in was opportunities for professional development for people in fields related to marketing and communication arts. As a part of a team made up of board members from the local chapters of the American Advertising Federation, American Institute of Graphic Artists, American Marketing Association and the Public Relations Society of America, we created the ON Brand Conference. Webster took the lead on branding the conference itself, including naming, brand identity, website design and development, environmental design and all the other bits and pieces you need to brand a professional conference.
The geometric shapes represent the cohesive, consistent and dynamic building blocks that make up a strong brand, as well as the various people who create and maintain it.