Omaha's Henry Doorly Zoo Logo

Advertising / Branding / Graphic Standards / Identity / Web

Omaha's Henry Doorly Zoo

As a world-class zoo (as ranked by those in charge of ranking such things), Omaha’s Henry Doorly Zoo features unparalleled animal attractions, a rich heritage, and global conservation and education missions. But it did not, once upon a time, feature a cohesive identity or brand platform. We began by creating the four-quadrant logo design that married the Zoo’s most well-known attractions with its expanding missions. We then ingrained this motif into every touchpoint – whether physical or digital – to help give a sense of grand unity to the Zoo’s expansive offerings.

Omaha's Henry Doorly Zoo Map Kiosk
Omaha's Henry Doorly Zoo Logo
Omaha's Henry Doorly Zoo Logo
Omaha's Henry Doorly Zoo Logo
Omaha's Henry Doorly Zoo Website
Omaha's Henry Doorly Zoo Website

Memberships

A robust membership base is important to any zoo. From concept to design to project oversight, we helped the Zoo manage multiple membership drives over the years. Some promoted the opening of different exhibits. Others focused on the family friendly, repeatable fun the Zoo offers. All were considered successful.

Omaha's Henry Doorly Zoo Madagascar Membership Card
Omaha's Henry Doorly Zoo Madagascar Tag
Omaha's Henry Doorly Zoo Madagascar Materials
Omaha's Henry Doorly Zoo Patron Invite
Omaha's Henry Doorly Zoo Patron Invite detail
Omaha's Henry Doorly Zoo Patron Invite stamps
Omaha's Henry Doorly Zoo Skyfari Materials
Omaha's Henry Doorly Zoo Skyfari logo
Omaha's Henry Doorly Zoo Skyfari illustration
Omaha's Henry Doorly Zoo Butterfly Pavilion Stationery
Omaha's Henry Doorly Zoo Butterfly Pavilion collage
Omaha's Henry Doorly Zoo Butterfly Pavilion pocket folder
Omaha's Henry Doorly Zoo Butterfly Pavilion poster
Omaha's Henry Doorly Zoo Conservation Logo
Omaha's Henry Doorly Zoo Conservation materials
Omaha's Henry Doorly Zoo Conservation billboard