Hero image of the exterior of a Little King location

Advertising / Environmental / Graphic Standards / Identity / Packaging / Visual Language / Web

Taking back the crown.

A Midwest institution since 1969, Little King’s decades-old brand identity was well past its sell-by date. And in an industry that trades on freshness, such a stale public persona did nothing but hamper sales and growth.

To torture a metaphor, we took the Little King brand house, tore it down to the studs and rebuilt it to a standard that would make an HGTV host weep. Starting with the logo and working through to fonts, color usage, signage, and store graphics and interior design, we didn’t just bring the King up to contemporary times, we made sure he was above any Jimmy, John or Jersey Mike in the sub sandwich branding pantheon.

Little King logo
Little King Logos
Little King business cards
Little King stationary
Little King menu
Little King to go packaging design
Little King buttons
Little King to go bag
Little King Branding
An exterior photograph of Little King at night