Brand launch kit for Hayneedle

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Using the tactile to sell the virtual.

When online retail giant NetShops – operator of over 200 shopping sites – decided to rechristen themselves with the friendlier moniker of Hayneedle, they called upon us to create a press launch kit worthy of the occasion, and worthy of actual exploration.

To do so, we designed a kit high on old-fashioned interactivity. Featuring a custom View-Master and reels containing 3D product images, along with a lookbook filled with the best photography from Hayneedle’s 200+ websites, the target audience couldn’t help but explore the remade Hayneedle brand. Unless, of course, they just didn’t like fun.

Brand launch kit for Hayneedle
Custom viewfinder promotional item for Hayneedle
Brand launch kit for Hayneedle
Brand launch kit for Hayneedle
Brand launch kit for Hayneedle
Brand launch kit for Hayneedle
Brand launch kit for Hayneedle
Brand launch kit for Hayneedle