ConAgra Foods Alexia Fries Should be Roasted

Advertising / corporate Communications

ConAgra Foods - Alexia in Times Square

When availability on the giant (if awkwardly formatted) NASDAQ video board in Times Square fortuitously fell into the lap of our client, ConAgra Foods, they contacted us to create something for their Alexia brand that would be worthy of the space. And do it with very little time. And even less of a budget. While staying true to the established brand style and tone. No problem. Doing it well enough to attract Cookie Monster? Bonus.