Baxter Ford – Kids Escape Playroom
As Baxter Ford was building their new dealership, they decided the new venue needed to be more inviting to the entire family. To that end, we created the Kids Escape to keep customers-to-be entertained while giving mom or dad a bit of a break. While other dealers have play areas, our task was to design the coolest kids play area of them all. More than just a few toys or drawing stations, the entire space was designed as a real fantasyland extending floor to ceiling. Anchoring the space is a unique tree fort and slide made from a real reclaimed tree stump. Custom designed wallpaper with land and sky, birds and butterflies help create a magical impression. The playroom has generated considerable press coverage and been featured in the international design magazine Graphis. Most importantly, customers and their kids love it. In fact, the lenticular 3-D pond’s illusion was enough to encourage one 4-year-old boy to seek relief there when nature called.