Author: Nate Perry

Addy News District 9 Winning Work
Recognition

Webster Honored with Four Regional Addy Awards

Three posters and one logo all received Silver District Addy awards from the American Advertising Federation 9th District. Webster is one of only three Omaha branding, design or advertising firms that received awards at the district level.

Our winning entries are:

  • 2017 AAF Omaha Boom! Roasted Poster
  • 2017 AAF Omaha Ad Wars Poster
  • 2017 AAF Omaha Bowl-A-Rama Poster
  • Bulldog Gutter Guard Logo
NETEC Identity
New Project

Webster designs new identity system for NETEC

We just recently finished an identity for the National Ebola Training and Education Center. NETEC is comprised of faculty and staff from Emory University, the University of Nebraska Medical Center/Nebraska Medicine and the New York Health and Hospitals Corporation, Bellevue Hospital Center. All three of these health care institutions have safely and successfully treated patients with Ebola and have worked diligently to share their knowledge with other health care facilities and public health jurisdictions. The goal of NETEC is to combine these resources into one comprehensive assessment, educational and training tool for health care systems throughout the United States.

View the work

foldfactory fold-of-the-week
Recognition

Webster Featured in the FoldFactory Fold of the Week

Today we are happy to be featured in the FoldFactory YouTube channel’s, 60-second Super-cool Fold of the Week. We heard Trish Witkowski when she came to Omaha as the keynote speaker for the Annual Field Paper Show last fall. Trish specializes in direct mail and is always looking for unique ways that showcase folded paper. We send her the “desktop zoo,” which we produced for Omaha’s Henry Doorly Zoo Foundation, as a possible piece to show on her YouTube channel. Take a look at the video for yourself.
FoldFactory Fold of the Week #423

2017/2018 Nebraska Addy Awards
Recognition

Webster honored at the 2017/2018 Nebraska Addy Awards

Webster struck ADDY gold at the 2017-2018 American Advertising Awards. Congrats to our astute clients and amazing team on the following awards.

  • Gold: Bulldog Gutter Guard Logo
  • Gold: Union Pacific Railroad – Great Race to Promontory Website
  • Gold: Conagra Brands – Food Bank Mural
  • Gold: AAF Omaha – 2017 Omaha Ad Wars Poster
  • Gold: AAF Omaha – 2017 Omaha Boom! Roasted Poster
  • Gold: AAF Omaha – 2017 Omaha Bowl-A-Rama Poster
  • Silver: AAF Omaha – 2018 Omaha Bowl-A-Rama Poster
  • Silver: AAF Omaha – AAF Omaha – 2017 We Love Teri Poster
  • Silver: NTT Security – Global Threat Intelligence Report
logolounge book 10 winner
Recognition

Webster Logos Included in LogoLounge Book 10

We are proud to have nine logos selected to be included in the most recent installment of the LogoLounge Book series. For this 10th edition, more than 37,000 logos were submitted, making this the largest logo design competition ever. Out of the 37,000 submissions, only 2,500 logos were selected by the distinguished panel of judges. LogoLounge is a research and networking tool for graphic designers who create corporate identities, or logos. LogoLounge Book 10 celebrates the latest in expert identity work by notable designers and up-and-coming talents from around the world. This far-reaching collection offers inspiration, insight, and an indispensable reference tool for graphic designers and their clients.

New Project

Webster designs Union Pacific Golden Spike website

Union Pacific chose Webster to create a website commemorating the 150th anniversary of the driving of the Golden Spike in Promontory Summit, UT. Through stories, images and events in communities along the route of the Transcontinental Railroad, we built an engaging and educational experience that can be viewed and shared on any device by a wide-ranging audience.

The primary directive from Union Pacific was to keep a focus on the communities, while also conveying a sense of the scale, distance travelled (1775 miles) and heated competition between the Union Pacific and Central Pacific railroads.

By visually building the track’s progress while a visitor scrolls through the community stories and overlaying it on a custom vector map, precisely rendered in real-time, we simultaneously communicated the intense competition and the scale of this monumental undertaking without requiring visitors to suffer through a lengthy “loading” screen. We went a step further and created a fun locomotive in motion GIF to further reduce the visitors’ perception of loading time.

Anyone can share information about their community using the unique community profile. The potential of this website for students and researchers is amplified through a full reference-style instant search that makes finding locations, dates, and important figures easy. The website will permanently reside on UP.com after the 150th Anniversary celebration and related events have passed.

www.up.com/goldenspike

chef boyardee news
Environmental

Chef Boyardee spotted on Highway 15

As part of an over-all signage initiative for Conagra Brands, we recommended commissioning a bronze statue of Chef Boyardee to serve as the welcoming face for their former world headquarters in Omaha. We think it’s safe to say the Chef has been doing a great job in Omaha, posing for photo ops from visitors and the press alike. What many people in these parts don’t know is the Chef has a twin (he’s actually a clone) in Milton, Pennsylvania, at the plant that makes Chef Boyardee. The Editors of American Road magazine decided to help right the wrong by publishing his story on a two-page spread in their Spring 2017 issue, part of a feature of 15 worthy stops along US Highway 15. We don’t like to brag, but you might say we helped American Road put Milton on the map.

Photo caption, top right: Anna Boiardi, Chef Boyardee’s grand niece traveled to Omaha to commemorate the Statue’s installation. Talk about a big idea—the Giant Chef Boyardee can pictured here was opened to reveal the completed statue.

Photo caption, bottom right: Nationally renowned sculptor, John Lajba, at the Omaha commemoration ceremony.

fat brain toys new logo
New Project

Collaborating on the new Fat Brain Toys Logo

Fat Brain Toys came to us late last year after working internally on a new logo with the only outcome frustration and divided consensus. Their internal design team had hit the wall and they just needed some professional help and an outside perspective. Sometimes the best thing to do when you are working on a project, and get stuck, is to get another perspective. We met with them several times to really listen and gather all of their thoughts and vision for the new logo. The previous logo was created in 2004 and hadn’t been updated or touched since due to growth of the business, new physical stores and other distractions that happen when owning a business.

After our meetings, we came back to our office and designed our own take on what they needed. We presented several rounds of logo options and through the process came back to a version that was similar to what they had designed in-house, but was then taken in a new, fresh direction that was different and ownable for Fat Brain Toys going forward. It was a unique collaboration that isn’t our normal process, but we couldn’t resist helping such a great local business.

Below is an article on the Fat Brain Toys blog about the logo process from their perspective.
A Logo Resolution for the New Year

Croppings of the calendar illustrations
New Project

2017 Field Paper Calendar

Webster was honored to design and illustrate the Field Paper Company 2017 calendar. Every year Field uses the calendar as a promotional piece for printers and designers to remind them of the commitment Field makes to the printing, design and advertising community of Iowa and Nebraska. The 2017 theme is “At Your Service,” which speaks to the hands-on approach Field takes with its clients. No robots. No answering services. No flak. Just good-old, down-home customer service. When you call, you get a person that knows your account and listens to what you need. If you want a copy, you better call Megan Rold at Field Paper today.

Webster's new logo
Webster

Webster Launches New Website

Three years is an eternity in internet time. But that’s nearly how long it had been since our last agency website went live. To prove we’d been paying attention to something more than cat videos during that time, we decided to once again become our own worst client and redo our web presence. And our logo. And our color palette. But we kept the dog.

We restructured the flow of information, focusing on major projects in the Work section while allowing intrepid explorers to peruse past work in the Vault (which may require another 33 years to fill up with 33 years’ worth of work). We hope to update the News section as frequently as possible since that will indicate good things are happening – although a lack of updates could also mean we’re exceptionally busy. Regardless, we hope you enjoy your visit to Webster’s corner of the web.

Barnhart Press entry graphics
Environmental

Giving an Historic Building a Modern Touch

For decades, Barnhart Press has occupied an historic building on Farnam Street in Omaha. Recently, they asked us to help them update their – for lack of a better phrase – curb appeal. We replaced their old-school (as in Cooper Black) entryway address lettering with a contemporary font and accent graphics. A few feet further down the facade, we added a multi-pane window graphic that speaks to Barnhart’s expertise while keeping passersby from sneaking a peek at the company’s front office operations.

Tradeshows

ConAgra Foods NACS Tradeshow Booth

Sure, we’ve produced hundreds of trade show displays, booths and even grander exhibits over the years, but pulling them off always comes down to two things: Attention to detail and flexibility. Getting all the pieces designed, fabricated and installed is itself an exercise in precision teamwork, and some challenge always crops up along the way – usually near the end (as in the day the show starts). But, we push onward, address whatever last-second requests arise, and keep the client smiling. Just like we did once again this year at the 2015 National Association of Convenience Stores show in lovely Las Vegas.